Kintera and American Express announce CRM partnership

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. US online fundraising provider Kintera has partnered with American Express in a cause related marketing (CRM) programme.The three-year agreement will enable certain US non-profits that use the Kintera Sphere software platform to receive additional contributions. If the nonprofit chooses to participate in the American Express programme, then each time a donor uses an American Express Card to make an online donation to the nonprofit through the Kintera Sphere software platform, an additional contribution will be made to that nonprofit during the fundraising campaign. To participate in the programme the nonprofit is required to place information about the American Express cause marketing programme on the transaction pages of its fundraising website. In turn, the nonprofit’s supporters can raise more money for the cause by spreading the word about the contribution opportunity to friends, family and other potential donors. Advertisement Howard Lake | 25 October 2004 | News In addition participating nonprofits will be able to include information about their fundraising campaigns to American Express Cardmembers through placement of printed messages in millions of American Express Cardmember billing statements. Toys for Tots will be the lead recipient of this special programme as part of the Christmas 2004 giving season, with donors encouraged to contribute online using their American Express Card. Kintera and American Express announce CRM partnershipcenter_img Tagged with: Digital  18 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more