Homeless people present the weather forecast on TV

first_imgHomeless people present the weather forecast on TV Howard Lake | 4 February 2013 | News A Romanian weather forecast is presented by a homeless man. The weather is explained from his perspective and that of other people sleeping rough.The idea, featured on Osocio, originated with Saatchi & Saatchi Berlin but has spread to various countries including Romania, Germany, Russia and soon Switzerland. In each country a homelessness charity is involved in the campaign.At the end of the forecast the presenter asks viewers to donate to the charity. Advertisement  124 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis It’s a striking idea that brings an issue home to viewers in a novel way. How do you communicate the reality of life on the streets? Let one person explain it in a very powerful way into thousands of warm homes, where people will notice the change to the otherwise similar daily weather forecast. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving  123 total views,  3 views today About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more