Halifax real-life approach wins extra graduate staffOn 9 Oct 2001 in Personnel Today Comments are closed. Previous Article Next Article Related posts:No related photos. Halifax has increased the proportion of graduates accepting job offers afterrevamping its image and changing recruitment procedures. Group graduate recruitment manager Martyn Steele said the bank decided tochange its corporate image after research revealed graduates had a poorperception of it, describing it as dull, old and in decline. In response, Halifax introduced new corporate advertising, which usedemployees rather than actors. This idea was mirrored in recruitment advertisingand on the website. “In the new graduate scheme, we really focused on people in an openway, using tongue-in-cheek anecdotes to show we were real people with a senseof humour,” said Steele. The bank also introduced a business simulation exercise as part of itsselection process, based around running a coffee shop for a day, designed toencourage graduates to be creative. Steele said, “If you want to recruit graduates, you have to give themthe chance to shine or otherwise what’s the point? If you can’t do that in HR,where can you do it?” Only two graduates refused Halifax job offers this year compared to 18 theprevious year.