Guyana’s Gold Cup campaign| GFF to hire international management company to handle commercial aspect

first_imgGUYANA’S senior Men’s football team – Golden Jaguars – will know their 2019 Gold Cup opponents today when the Confederation of North, Central America and Caribbean Association Football (CONCACAF) hosts the draw for the 15th edition of the Confederation’s tournament in Los Angeles, USA.CONCACAF president Victor Montagliani, CONCACAF general secretary Philippe Moggio, head coaches of the participating Gold Cup nations and other executives and legends of the game will all gather in the ‘City of Angels’ as the 16 competing countries hear which of the 13 US cities will host their games.This will also be the first time that the Gold Cup will be held in Costa Rica and Jamaica. All previous matches had taken place in the United States, Mexico or Canada.Guyana booked their place in the expanded version of the tournament when they finished 7th out of 34 teams who competed in the CONCACAF Nations League qualifiers, which also served as a qualification process for the Gold Cup.It was the first time that Golden Jaguars had qualified for a major CONCACAF event, and Guyana Football Federation (GFF) president Wayne Forde pointed out that the country will be entering “into unchartered water”.“The GFF doesn’t have the capacity at the moment to manage what we’re going into at the Gold Cup,” Forde candidly divulged in an exclusive interview with Chronicle Sport, while noting that the GFF is currently “actively talking to companies (overseas). We’re trying to find a management company to handle the commercial aspect of our national team and other specific aspects of our national programme. The coaching staff remains the coaching staff, the federation remains at the helm of directing what we do, but we need expert input.”Forde said the move to source the commercial facet of Guyana’s Gold Cup participation is to make sure that every possible opportunity that exists for the GFF to generate revenue and maximise return is exploited to its fullest.“We cannot go fumbling around in the dark pretending that we know what we’re doing, This is a totally different ballgame that we’re in and we have to be willing to procure and secure the necessary professionals to come and serve; so from that aspect, I think we’re being smart as to how we do it,” said Forde.According to Forde, Golden Jaguars are in a position to make some meaningful revenue for the first time and with over US$600 000 spent on the team’s Nations League campaign – a big gamble on the part of the executive committee – this is no time for his federation to be guessing about the way forward; only looking to advancement, networking and expanding their partnership.Meanwhile, looking ahead, Forde pointed out that the aim of GFF is not only to play the fixtures on the international calendar, but “we want to play friendlies as well and it will require a tremendous amount of revenue, and the commercial opportunities that we’re pursuing, will bring in hopefully the revenue that will not only fund the international activities we want to engage in, but will also be invested into our elite league and other youth development programmes that we’ve been doing in Guyana.”last_img

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